No matter what sort of business you see in our world, there are visible markers that can make them stand out. These factors are vital, from the large crowds waiting to enter to the marketing materials used. When you dig a little deeper, you will see that many visual aspects of a business are simple yet effective.

That sentiment is exactly what you want to capture when creating a logo. A logo represents many aspects of the business remarkably. Despite popular opinion, the key visual marker can be challenging to create. If you are in the process of making your logo, remember the following tips to make a great one.

1. Colour Choice

Many logos that are used in a modern context can often come across as monotonous. That is because a modern element of minimalism has been attached to the branding. You may want to use colour if you are just starting your business ventures. This approach is helpful, especially when you are establishing your marketing materials.

When choosing your colours with a logo maker, it is vital to pick ones that complement one another. Don’t be afraid to use light shades in conjunction with darker ones. Avoid using colours that do not blend well in this visual marker. If you struggle to pick more than one colour, it may be best to go with one overarching shade!

2. Typography

Another important aspect when it comes to logos and business imagery is the type of font you use. The most powerful logos in the business world today can get by simply using an image. For example, Apple uses an apple-shaped graphic, letting consumers know what company they are engaging with.

On the other hand, your own business may need to include some form of the font in the initial mock-up. As a result, pick a type of font that matches your business aspirations. Avoid using traditional font styles, and opt for a more neutral style. Experiment with more personalized styles after you have established the logo’s foundation.

3. Additional Graphics

As mentioned previously, the most memorable businesses have immediately powerful logos. They can also get away with using this simplified approach without too much of a redesign. To create a great logo, you may want to consider using a couple of other graphics or imagery.

Proportion is the rule to remember in this regard. After you have blended your chosen graphics, ensure they are still proportionate enough to be seen. Consumers may see a disproportionate logo as awkward if it appears too complicated. When in doubt, keep it straightforward with one or two graphics!

4. Flexible

Your logo will be applied to many areas of your company’s presence. As a result, ensure that the finalized format is multifaceted enough to apply to all your marketing collateral. For example, have file sizes that can fit physical promotional materials as well as digital ones.

5. Icons

If you do not wish to add a couple of other graphics to your core design, you might want to use icons. These can make your overall logo stand out efficiently. They are compact enough to be placed virtually anywhere on your design. You can also experiment with their colour choice to blend everything into one full image.

6. Second Opinion

The first few attempts at a logo design will generally not be the final choice you go with. There will be many other attempts at the mock-up you currently have. During this stage, a second opinion could always be useful.

Feedback is crucial, from asking a professional graphic designer to getting input from friends and family. Consider what you have been given and implement the best features into the logo. You never know what sort of suggestions you could be given.

7. Simplicity Over Everything

Gone are the traditional days when your usual logo would have various visuals. To capture the attention of your customer base, your logo needs to be a simple, full stop. While it may take you a few attempts to get the right visual, it is necessary to work for the long term.

Even if you modify its appearance in the future, keep simplicity as a core theme. That way, you will both sustain business, as well as draw in new eyes. It always helps to develop your visual markers in an appealing format. Doing this ensures that the company’s marketing will be unique yet popular!