Low cost custom print marketing materials are a great way to create brand awareness and advertise. Personalized, professionally designed print marketing has been shown to help brands increase sales and is an underrated business product not to be forgotten.
Here are nine types of print marketing materials you can use to explore your regional market and get your brand out there:
1. Cut-to-size labels
Depending on what your product is and the packaging that surrounds it, a cut-to-size label created alongside other print marketing materials may be appropriate. Cut-to-size labels can provide continuity in design between your business cards and single-page ads.
Although not all print marketing firms delve into label creation, it may be something to look into when weighing how to package your product in a way so that it stands out.
2. Banners and signage
Any brick-and-mortar store from the early 1960s until today relies heavily in banners and signage to notify the population around them that they exist. A high quality logo and colors that really illustrate the feel of your brand says a lot about welcoming in the right kind of leads and prospective customers.
You don’t want a banner that’s cookie-cutter. Consider it long and hard when developing signs, flags, or banners for your brand. The sleeker, edgier, or more modern, arguably, the better it is for your business. If you are going to print a large-sized banner, you will need specialized flexographic printers and accessories during this process.
3. Custom stationery
Custom stationery, custom notepads, and similar paper print marketing designs can add significant value to a business. If you regularly give out things like quotes, notes to customers, appointments, or other communications in writing, doing so on a printed piece of paper or notepad paper provides another way to advertise your business and brand.
When designing custom stationery, be sure not to overcomplicate it, add too much color, or incorporate overly complex shapes or designs. Simple is best!
4. Catalogues
Let’s say you’re an eCommerce business with or without a specialty. A catalogue may work sufficiently well at advertising product. Alternatively, catalogues can help small businesses, colleges or universities, and even contractors advertise their services in a phonebook-esque document.
Contemporary catalogues aren’t like those of years ago. These print marketing materials are now smaller, easier to design, catch the eye with attractive aesthetics, and can easily target buyers. A successful catalogue focuses less on quantity and more on quality.
5. Direct mail postcards
Direct mail is still a marketing channel pursued by a number of brands, to varying degrees of success. Direct mail postcards are a thick two-sided sheet. They’re easy to read, to the point, creative, and simple. Direct mail postcard promotions are popular.
When developing your own strategy, be sure to use a design that stands out from the pile. In a single glance, a customer should be able to see what you stand for, your logo, your name, and what you offer. Postcards prove to be most successful when they are targeted to a season, trend, or promotional period.
6. Brochures
A brochure can be shared door-to-door or a trade show. They carry power behind them, especially if you can have your brochure stand out. The unfortunate thing is a lot of brochures remain ineffective and headed straight to the recycling bin. Make yours count.
The key to these print marketing materials is a professional design, communicating exactly what your brand is from top to bottom. Experienced print marketers can advise on how to make a sleek, modern-style design with illustrations, new-style typography and a presentation that will be hard to put down.
7. Event flyers
A single-page, simple flyer is oftentimes enough to communicate various pieces of information bringing people to your business. Flyers are most commonly used to advertise an event of some kind, ranging from a literal sales event to a concert performance or something similar.
On a club flyer, the print marketing design does not need to be fancy. As long as it contains what, where, how, and when, you’re set. Keep those 4 directives in mind when creating any small print marketing where you know your space could be limited.
8. Business cards
As digital as things may get, an old-fashioned business card still makes an impact. Business cards are necessary in person-to-person interactions and used at networking events, trade shows, lectures, seminars, and meet-ups.
More than 72% of consumers judge a brand’s worth based on the appearance of their business card. A simple, colored business card that shares your basic information, including social media links, is a recommended tool for managers, entrepreneurs, and business owners alike.
9. Door hangers
A new way of advertising, similar to traditional print advertising in a mailbox, is to go with a marketed door handle. These custom door handle hangers are similar to a business card or flyer except they cling around a door handle. They are used most commonly by real estate agents, legal services, and similar professionals.
If you want to try something outside of direct mail, flyer distribution, or single-page advertisements, and you don’t mind going door-to-door to make it happen, you can try a print marketing strategy like this.
