The popularity of online survey software tools has increased immensely over the past few years. Various startups worldwide were quick to adopt these software tools due to their cost-saving benefits. Nonetheless, a few startups are yet to open up to these new-age software programs. Below are the reasons every startup should adopt online community research software.
1. Convenience
Online community research tools make it easier and quicker to create surveys. Sending survey invitations through email is less costly and easier than giving out survey handouts. Online surveys also make it easier to capture all the responses via email and loading them directly to a database. It is also very convenient to collect data via internet survey tools.
2. Flexibility
Web research initiatives are pretty flexible. With web survey tools, you can create both easy and challenging questionnaires. Extensive branching features and techniques will also enable you to determine the complexity of your survey questions. That said, it will be easier to get accurate results from your target demographic.
3. Quick Response Time
Web surveys have always had a quick response rate than other traditional survey models. On average, response to online community research can be as high as 50% more than a traditional survey initiative. However, the response rate depends on how you relate to your target audience. So, maintain a healthy relationship with your target audience if you want to have a high response rate.
4. Cost-Saving
Online research tools are economical than other traditional survey tools. A web survey tool that costs around $500 can save you thousands of dollars you would have spent printing papers. You can further cut costs by purchasing an online survey tool as a service in a hosted server. You will only incur a nominal fee through an annual or monthly subscription. Some online survey tools charge a monthly fee of as little as $20. Web survey tools also offer users an option to select additional features based on their budget.
5. Accuracy
Online research tools like Recollective help eliminate errors as data is obtained directly from the target audience. Customer reviews and questionnaires are reliable and accurate sources of exact data or information. With online research tools, researchers can survey a wider audience or select a specific demographic. Online surveys enable researchers to send request forms directly to the target audience.
6. Easy to Design
Most online research tools come with a user-friendly interface that makes them easier to navigate. User-friendly interfaces allow for quick data collection, speeding up the design questionnaire design process. Online survey tools also eliminate the need to learn how to use complex software programs or hire a graphic designer. Online community research software provides researchers with unlimited templates, formats, and graphics that make the research process quick and affordable.
